Business Administration: Marketing
Associate in Applied Science Degree
Program Description:
Kennebec Valley Community College offers an Associate in Applied Science degree in Business Administration with options in Accounting, Marketing/Management and Computer Systems Integration. The KVCC Business Administration programs are accredited by the Association of Collegiate Business Schools and Programs.
The Marketing/Management option provides the student with the background necessary to work toward managerial positions in organizations operating in the marketing of a product or in a service capacity. Students will also have the opportunity to work collaboratively with students from the other business options in a simulated office environment to include the “Virtual Office” and incorporated internship program.
The mission of the Business Administration program is to help the student develop marketable business skills while still providing the broader courses necessary to produce an “educated person”. Instead of limiting the education to narrow, technical training, the business faculty will help the students develop tools to use the rest of their lives.
The Business Administration program is made up of three business-related options, as follows: Accounting, Marketing/Management and Computer Systems Integration. Students from all business options will have the opportunity to apply their skills in a theoretical business plan or in a live internship.
More Marketing Option Information
Educational Outcomes
Upon successful completion of the Marketing/Management option, the graduate is expected to:
- Use communication and interpersonal skills to speak and write clearly, effectively, and persuasively in the world of business and commerce.
- Use the analytical skills needed to solve problems and make decisions related to the various functions required of an individual working in the field of marketing and management.
- As a member of the business community, recognize and respect cultural, ethnic, and intellectual diversity.
Student Achievement
Annual Fact Book
2017-2018 Academic Year
Table of Contents
Welcome to KVCC 1
Section 1: General Information 2
Section 2: Profile of Fall 2016 Students 6
Section 3: Trends for Credit Students 14
Section 4: Trends for Concurrently Enrolled Students 30
Section 5: Student Engagement & Satisfaction 33
Section 6: Student Success 41
Section 7: Student Financial Assistance 72
Section 8: KVCC Foundation 79
Section 9: Institutional Financial Data 84
Section 10: Employees 88
Section 11: Workforce Training & Professional Development 91
Section 12: Contribution to the Mid-Maine Region 95
Accreditation 99
Click on the “Institutional Planning & Research” link below to view our 2017-2018 Fact Book:
Criteria for Graduation
Students must complete 63 credits in the Business Administration – Marketing/Management option and achieve a minimum grade of “C” in designated common and program core courses (*). Students must attain a final GPA of 2.0 or higher.
Career Opportunities
Administrative Assistant Advertising
Associate Store Manager Human Relations Assistant
Industrial Sales Agent Insurance Adjuster
Insurance Agent Retail Management Associate
Retail Marketing Agent Wholesale Sales Representative