The Marketing/Management option provides the student with the background necessary to work toward managerial positions in organizations operating in the marketing of a product or in a service capacity. Students will also have the opportunity to work collaboratively with students from the other business options in a simulated office environment to include the "Virtual Office" and incorporated internship program.
Upon successful completion of the Marketing/Management option, the graduate is expected to:
Use communication and interpersonal skills to speak and write clearly, effectively, and persuasively in the world of business and commerce.
Use the analytical skills needed to solve problems and make decisions related to the various functions required of an individual working in the field of marketing and management.
As a member of the business community, recognize and respect cultural, ethnic, and intellectual diversity.
Criteria for Graduation
Students must complete 63 credits in the Business Administration - Marketing/Management option and achieve a minimum grade of "C" in designated common and program core courses (*). Students must attain a final GPA of 2.0 or higher.
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Retail Marketing Agent Wholesale Sales Representative